Meanwhile, #thatawkwardmomentwhen jokes were quickly adapted into image macros and featured on various single topic blogs on Tumblr, including Awk Momentz, Fuck Yeah That Awkward Moment and FY Awkward. Numerous other blogs continued to spring up via Twitter in 2011, such as, , and As a result, Twitter hashtag #thatawkwardmomentwhen was subsequently listed as a globally trending topic in late December 2010. Single topic blog and its Twitter account were launched on December 1st, 2010 and similar Twitter blogs and were set up days later on December 5th. SpreadĪwkward stories quickly grew into a staple genre of internet humor at the dawn of a new decade, largely aided by the advents of social networking sites like Twitter, Facebook and Tumblr, as well as widespread usage of greentext stories on 4chan's R9K (experimental / original content) imageboard. The oldest example of a text-based platform for sharing "awkward" stories can be found in the Tumblr blog ThatAwkardMoment, which was launched on October 23rd, 2010. One of the earliest examples of awkward humor can be attributed to the advice animal series Socially Awkward Penguin, which first surfaced through places like 4chan's r9K board and MemeGenerator in June 2009. While the English adjective "awkward" traditionally means "socially inept, or with a lack of dexterity," its broader, colloquial usage of the word in describing simply weird or mildly uncomfortable social situations has drastically increased since the late 2000s.
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